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The Sacramento, CA Online Community | General Discussion | Off Topic | Topic: As a business owner how many of you are caught dead in your tracks?
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Author Topic: As a business owner how many of you are caught dead in your tracks?  (Read 1096 times)
Darek Figueroa
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« on: June 07, 2008, 11:52:52 AM »

This kind of sucks. I have been selling since I was about 5 year old. My Dad began our sales career selling zucchini from the garden. With the overwhelming media campaigns and ruthless business owners and of course the internet we do not know who to trust anymore. As a business owner I find myself dead in my tracks on what to say to get belief. Word of mouth seems to be the only honest way. Unless you have a pretty sizable budget. (Dad always said action speak louder then words)  confused Who else feels the pain?
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Graduate from San Juan High 1984 and married to my wonderful wife Julie Figueroa. We met in 1989 and live happily today with our son Jon. We all work together and live togeher, oh my!  A child from the 1960's and 70's and want to bring some of the simplicity of that time back to Sacramento.
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« Reply #1 on: June 09, 2008, 12:07:38 PM »

Welcome to the site! I definitely agree w/ you... Since this site is still relatively young and growing, it's hard to justify spending much, if anything, on offline advertising, which would probably help us out greatly. Anything to reach the most eyeballs is extremely expensive: TV, radio, newspaper, magazine, billboards, etc. I hope to provide a much cheaper option, by comparison, w/ SacForums.com & any related sites.
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EyeCandyTanning
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« Reply #2 on: June 09, 2008, 06:54:26 PM »

Word of mouth is huge. But you need to properly be promoting word of mouth. Is there an incentive for your customers to refer someone?

Also are you doing hand to hand marketing? That is the best ROI. Go out, hand out cards, sponsor local events, interact with your neighbors, get involved in your community. You cant just expect business to come to you. Smiley
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Darek Figueroa
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« Reply #3 on: June 11, 2008, 02:16:49 PM »

Thank you for the input. Yes, you must be active to get motion. This I understand. Hand to hand marketing is great and very time consuming. We live in a tech world and print is dead. Yet we have salespeople coming out of the wood work trying to sell us the newest print vehicle and promising us this great ROI. Then we have every marketing company in the world telling us that they can optimize our site and help us with our page ranking. It seems like a bunch of people are driving us from one bowl to the next bowl. Little fish, big fish
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Graduate from San Juan High 1984 and married to my wonderful wife Julie Figueroa. We met in 1989 and live happily today with our son Jon. We all work together and live togeher, oh my!  A child from the 1960's and 70's and want to bring some of the simplicity of that time back to Sacramento.
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« Reply #4 on: July 30, 2008, 10:48:05 AM »

Well, in my experience I have found that nothing is free or easy.  I have what some would consider a fairly successful online business, but this is because of putting hundreds of hours into content.  SEO is easy if you're willing to become a major publisher or -- in the case of a board like this -- a major online resource.
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Darek Figueroa
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« Reply #5 on: August 05, 2008, 10:53:00 AM »

Yes, I totally agree. Most of us were brought up with the old saying from our elders, "nothing worth while is easy", this includes our clients.

What I am talking about is trust. Trust is earned over time. Trust is much more challenging to gain then it was 20 years ago. It seems some people will say and do what ever they can to get a deal. The current mortgage crisis is a perfect example of a scandal that tears the consumer down. The overall outcome is higher brick walls for you and I as the consumer.

What has always worked for me to gain trust is to always look at my motive. Why am I taking this particular action? What is "my" ultimate reward? Is it a selfish act or is totally authentic? Is it truly intened for the person I have in mind or is it for Darek?

Most of us understand the act of manilpulation, right? We are in the video store with our loved one and the one with the best story wins the pick of the night. My wife usually wins. She says "Darek, we always watch what you want" with that said time after time again over the past twenty years, we wind up watching another sex in the city type flick.

This act, most of the time works. If not, at least we can sleep at night. When people pick up on this true self, the word travels. We want to trust, it is in our nature. We were trained, not to trust. But we as business owners can re-traine the consumer to begin to trust again. No matter what we do, there is always going to be the bad seed.
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Graduate from San Juan High 1984 and married to my wonderful wife Julie Figueroa. We met in 1989 and live happily today with our son Jon. We all work together and live togeher, oh my!  A child from the 1960's and 70's and want to bring some of the simplicity of that time back to Sacramento.
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« Reply #6 on: August 05, 2008, 11:38:37 AM »

Most of us understand the act of manilpulation, right? We are in the video store with our loved one and the one with the best story wins the pick of the night. My wife usually wins. She says "Darek, we always watch what you want" with that said time after time again over the past twenty years, we wind up watching another sex in the city type flick.

Sorry to go OT, but that sounds familiar... except, it's NetFlix and the arranging of the queue Wink
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Darek Figueroa
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« Reply #7 on: August 05, 2008, 11:48:57 AM »

Confused, who is OT and what does NetFLix have to do with this comment and the arranging of what queue?
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Graduate from San Juan High 1984 and married to my wonderful wife Julie Figueroa. We met in 1989 and live happily today with our son Jon. We all work together and live togeher, oh my!  A child from the 1960's and 70's and want to bring some of the simplicity of that time back to Sacramento.
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« Reply #8 on: August 05, 2008, 12:08:27 PM »

OT = off topic

I was referring to your comment about being in the video store & the conversation between you and your wife. My wife and I do the same thing, but use NetFlix, which has a queue of movies that you want to see (she moves her movies to the top).
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Darek Figueroa
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« Reply #9 on: August 05, 2008, 12:11:56 PM »

Thanks, got it. They seem to always get their way. This, they will not admit. BTT = back to topic
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Graduate from San Juan High 1984 and married to my wonderful wife Julie Figueroa. We met in 1989 and live happily today with our son Jon. We all work together and live togeher, oh my!  A child from the 1960's and 70's and want to bring some of the simplicity of that time back to Sacramento.
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