A few nights ago KCRA featured a news story about "Search Engine Fatigue." Prominently featured in the report was a man from MyRide.com. What KCRA failed to mention was that the piece was a pre-packaged Video News Release provided in its entirety by a company called Autobytel, the parent company of MyRide.com. Fake news like this does not belong on our news station and if it is broadcast, it should come with a disclaimer about the interests of those who provided the piece.


Here's the KCRA broadcast:
http://www.youtube.com/watch?v=S0feg8lLpBA

Here's proof that MyRide.com is owned by Autobytel and that Autobytel provided the VNR:
http://www.theautochannel.com/news/2007/10/10/066379.html

Here's more information about VNRs and the fight with the FCC to stop them:
http://www.sourcewatch.org/index.php?title=Fake_news

I'm new here and even I could tell that Chanel 3 news reporting is a reach!